Social Media platforms are constantly evolving as are their requirements and best practices. The purpose of this page is to serve as a resource for creating content on popular social media platforms.

Instagram Video Stats

Instagram gets 2.9 billion total visits per month

It is the 4th  most-used social platform

18-34 year olds make up 60% of Instagram’s audience

9 out of 10 users watch Instagram videos weekly

500 million accounts use Instagram Stories daily

58% of users say they’re more interested in a brand after seeing it in a Story

Most active brands post 17 Stories a month

77% of digital marketers have used IGTV at least once for marketing purposes

Instagram video posts have 2 times the engagement of other types of posts

60% of Instagram story videos are watched with the sound on

Below are the different types of Instagram posts and recommended settings for each.

Thumbnails

Instagram Feed videos only allow you to choose the cover photo from the video file itself. Adding your custom thumbnail to the first few frames of the video file will allow it to be used as the cover photo easily. 

IGTV videos can have a custom photo uploaded as the cover photo. Make sure to keep all text and vital information center-aligned (vertically and horizontally) as Instagram crops this cover photo for the Instagram grid page. Recommended cover photo resolution is 420×654.

Facebook Video Stats

More than 4 billion video views take place on Facebook every day.

500 million viewers watch 100 million hours of video content on Facebook daily.

65% of all Facebook video views come from mobile users.

85% of Facebook users watch videos with the sound off.

Native videos get 478% more shares on Facebook than videos from other sources do.

Facebook captured 24.5% of all video ad spending in the US in 2018.

65% of people who watch the first 3 seconds of a video, watch for at least 10 seconds.

Below are the different types of Facebook posts and recommended settings for each.

Thumbnails

Thumbnails for Facebook Videos should match the aspect ratio of the original content. The minimum size for video thumbnails is 470×246.

Captions can be added to a video by uploading an SRT file.

Youtube Video Stats

In 2021, there are approximately 1.86 billion YouTube users worldwide, up from 1.47 billion in 2017.

In May 2019, there were 500 minutes of YouTube videos uploaded every minute. 

82% of people use YouTube as a source of entertainment. 

18% of people use YouTube specifically to follow brands and companies. 

It is the 5th  most-used social platform.

YouTube accounted for 21% of global video streaming traffic, closely behind Netflix, which had 26.6% in 2019.

Below are the different types of YouTube posts and recommended settings for each.

Thumbnails

Thumbnails for YouTube can be generated automatically, can be chosen from frames of the video file, or can be uploaded separately. Recommended resolution is 1920×1080.

TikTok Video Stats

TikTok Users Spend More than 850 Minutes Per Month on the App.

167 Million TikTok Videos Watched in an Internet Minute.

32.5% of U.S. Users Aged 10-19.

TikTok now has 1 Billion Monthly Active users (January 2022).

Below are the different types of TikTok posts and recommended settings for each.

Thumbnails

TikTok does not allow for custom uploaded thumbnails (cover photos) but one can be created within the platform using a frame from the video and adding filters, animation and text. Adding a custom thumbnail to the actual video file is one workaround for this.

Other Comments

Videos with a duration of 9 to 15 seconds perform best. 

The platform relies heavily on sound and captions. Sounds used in videos can be searched similar to hashtags.

Twitter Video Stats

Videos are 300% more likely to be retweeted than regular tweets with GIFs and 600% more likely to be retweeted compared to tweets with just photographs.

8 out of 10 of active users access Twitter via their mobile devices.

93% of all video shared on Twitter are viewed on mobile.

In-stream video advertisements increase the desire to purchase by 6%.

Promoted tweets video save an incredible 50% on cost per engagement.

What do users want from video? 51% breaking news, 49% information, 48% viral content, 40% entertainment, and 37% celebrity info.

Why do users watch Twitter video? 30% news, 30% entertainment, 30% social, 28% new and interesting things, and 24% viral activity.

Below are the different types of Twitter posts and recommended settings for each.

Thumbnails

Thumbnails for Twitter can be chosen from a frame within the video file or uploaded separately.  Recommended resolution is 1920×1080.